10:11 initiative

The 10:11 Initiative is the giving arm of Diakonia & Co., rooted in the heart of the Good Shepherd who “lays down His life for the sheep” (John 10:11). This initiative exists as a reflection of that same sacrificial love...an invitation for us to steward what we’ve been given and pour it out in service to others. At its core, the 10:11 Initiative is about making Jesus known by helping place the living Word of God into hands and hearts across the world.
Through intentional partnerships, product offerings, and outreach efforts, we are committed to advancing Bible distribution and supporting ministry work both locally and globally. Every purchase made through Diakonia & Co. becomes part of a greater story, one that extends beyond products and into eternal impact. We believe that Scripture is not just words on a page, but the very breath of God, capable of transforming lives, restoring hope, and revealing the love of Christ in deeply personal ways.
As part of this mission, each Bible is available for $5, with every purchase directly contributing to the ongoing work of the 10:11 Initiative. These funds go toward resourcing ministries, expanding outreach efforts, and ensuring that more individuals have access to the truth and hope found in God’s Word. What may seem like a small offering becomes something profoundly significant when placed in the hands of the Good Shepherd.
The 10:11 Initiative is more than a program—it is a posture of generosity, obedience, and love. It is a call to partner in something eternal, trusting that God will multiply what is given and use it to reach far beyond what we can see.
